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Current Result Document : 5 / 5
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ÇѱÛÁ¦¸ñ(Korean Title) |
Â÷·®°øÀ¯ ¼ºñ½º¿¡ ´ëÇÑ Áö°¢µÈ °¡Ä¡¿Í ÀÌ¿ëÀÇÇâ¿¡ °üÇÑ ¿¬±¸ : ¼¿ï½Ã ³ª´®Ä« ¼ºñ½º ÀÌ¿ëÀÚ¸¦ Áß½ÉÀ¸·Î |
¿µ¹®Á¦¸ñ(English Title) |
A Study of Perceived Value and Intention to Use for Car Sharing Service : Based on User Experiences Serviced by Seoul Car Sharing |
ÀúÀÚ(Author) |
¹Ú°Çö
¼ÛÀα¹
Keon Chul Park
In-Kuk Song
¹Ú°Çö
¼ÛÀα¹
Keon Chul Park
In-Kuk Song
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¿ø¹®¼ö·Ïó(Citation) |
VOL 20 NO. 02 PP. 0109 ~ 0118 (2019. 04) |
Çѱ۳»¿ë (Korean Abstract) |
º» ¿¬±¸ÀÇ ¸ñÀûÀº Â÷·®°øÀ¯(Car sharing)¼ºñ½º¿¡ ´ëÇÑ ÀÌ¿ëÀÚµéÀÇ ¼ºñ½º ¼ö¿ë°úÁ¤À» ½ÇÁõÀûÀ¸·Î ºÐ¼®ÇÔÀ¸·Î½á °øÀ¯°æÁ¦ÀÇ »çȸÀû È®»ê°ú °ÇÀüÇÏ°í Áö¼Ó°¡´ÉÇÑ °øÀ¯°æÁ¦ Á¤Ã¥¼ö¸³ÀÇ ½Ã»çÁ¡À» Á¦½ÃÇϴµ¥ ÀÖ´Ù. °øÀ¯°æÁ¦ÀÇ ¼¼°èÀû °ü½É°ú È®»ê ¼Ó¿¡ ±¹³»¿¡¼µµ À¯¹«ÇüÀÇ À¯ÈÞÀÚ¿øÀ» °øÀ¯ÇÏ´Â ´Ù¾çÇÑ ¼ºñ½º ¸ðµ¨µéÀÌ Ãâ½ÃµÇ°í ÀÖ´Ù. ƯÈ÷, Â÷·®°øÀ¯¼ºñ½ºÀÇ °æ¿ì µµ½ÉÀ» Áß½ÉÀ¸·Î ÇÑ ´ë¾ÈÀû ±³Åëü°è¿¡ ´ëÇÑ ³ôÀº ¼ö¿ä¿Í ´õºÒ¾î ¼¿ïÀ» Æ÷ÇÔÇÑ ¿©·¯ ÁöÀÚü¿¡¼ ¹Î-°üÇù·Â »ç¾÷ÀÌ ÃßÁøµÇ¸ç ºü¸£°Ô È®»êµÇ°í ÀÖ´Ù. º» ¿¬±¸¿¡¼´Â ¼¿ï½Ã°¡ ¡°°øÀ¯µµ½Ã ¼¿ï¡±Á¤Ã¥ÀÇ ÀÏȯÀ¸·Î Áö³ 2013³âºÎÅÍ ÃßÁø ÁßÀÎ Â÷·®°øÀ¯ ¼ºñ½º ¡®³ª´®Ä«¡¯ ÀÌ¿ëÀÚµéÀ» ´ë»óÀ¸·Î Â÷·®°øÀ¯¼ºñ½º ¼ö¿ë°úÁ¤¿¡ ´ëÇÑ ½ÇÁõÀû ¿¬±¸¸¦ ÅëÇØ ÇâÈÄ ¼ºñ½º °³¼± ¹× È®»ê¿¡ ´ëÇÑ »ê¾÷Àû ½Ã»çÁ¡ »Ó ¾Æ´Ï¶ó, ¼ö¿äÀÚ Á᫐ Á¤Ã¥ ¼ö¸³À» À§ÇÑ ½Ã»çÁ¡À» Ž±¸ÇÏ°íÀÚ ÇÑ´Ù. ¼¿ï½Ã¿¡ °ÅÁÖÇÏ´Â ³ª´®Ä« ÀÌ¿ë°æÇèÀÚµé Áß ÁÖÀÌ¿ë ¿¬·É´ëÀÎ 20´ë ÀÌ¿ëÀÚ 281¸íÀ» ´ë»óÀ¸·Î ÇÑ ¼³¹®Á¶»ç¸¦ ½Ç½ÃÇÏ¿´À¸¸ç, À̵é ÀÌ¿ëÀÚ°¡ Â÷·®°øÀ¯¼ºñ½º¿¡ ´ëÇØ ÀÎÁöÇÏ´Â °¡Ä¡¿Í ÀÌ¿ëÀÇÇâÀÇ °ü°è¸¦ ±¸Á¶ÀûÀ¸·Î ºÐ¼®ÇÏ¿´´Ù. ºÐ¼®°á°ú Â÷·® °øÀ¯¼ºñ½º¸¦ ÀÌ¿ëÇϱâ À§ÇÑ ¡®ºñ¿ë¡¯Àû Ãø¸é°ú ¡®È¿¿ë¡¯Àû Ãø¸é ¸ðµÎ Â÷·®°øÀ¯¼ºñ½º¿¡ ´ëÇØ ¼ÒºñÀÚ°¡ Áö°¢ÇÏ´Â °¡Ä¡ Çü¼º¿¡ À¯ÀǹÌÇÑ ¿µÇâÀ» ¹ÌÄ¡´Â °ÍÀ¸·Î ³ªÅ¸³µÀ¸¸ç, ¾Æ¿ï·¯ ÀÌ·± ¼±Çà ¿äÀεéÀº ¼ÒºñÀÚÀÇ Áö°¢µÈ °¡Ä¡¸¦ ¸Å°³·Î ¼ºñ½º ÀÌ¿ë°áÁ¤¿¡ Á÷°£Á¢ÀûÀ¸·Î ¿µÇâÀ» ¹ÌÄ¡´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. ƯÈ÷, Â÷·®°øÀ¯¼ºñ½º¿¡ ´ëÇÑ ÀÌ¿ëÀÚÀÇ Áö°¢µÈ °¡Ä¡¸¦ Çü¼ºÇϴµ¥ ÀÖ¾î, ¼ºñ½º »ç¿ë°úÁ¤¿¡¼ÀÇ ±â¼úÀû »ç¿ë ¿ëÀ̼ºÀÌ °¡Àå Å« ¿µÇâÀ» ¹ÌÄ¡´Â ¿äÀÎÀ¸·Î ºÐ¼®µÊ¿¡ µû¶ó »ç¿ëÀÚ Áß½ÉÀÇ Á÷°üÀû UI¿Í ÀüÅëÀû ·»Å»¼ºñ½º¿Í´Â Â÷º°ÈµÈ »ç¿ëÀÚ °æÇèÀ» Á¦°øÇÒ ¼ö ÀÖ´Â Ç÷§Æû Àü·«ÀÌ ¼ºñ½º ¼º°øÀ» À§ÇÑ Áß¿äÇÑ Àü·«À̶ó°í »ç·áµÈ´Ù. ÀÌ·¯ÇÑ ¿¬±¸ °á°ú´Â Â÷·®°øÀ¯¼ºñ½º »Ó ¾Æ´Ï¶ó Àü¹ÝÀûÀÎ °øÀ¯°æÁ¦ ¸ðµ¨ÀÌ »çȸ·Î È®»êµÇ°í È°¼ºÈ µÇ´Âµ¥ ¼ö¿äÀÚ °üÁ¡ÀÇ Áß¿äÇÑ ½Ã»çÁ¡À» Á¦½ÃÇÒ °ÍÀ¸·Î ±â´ëµÈ´Ù. |
¿µ¹®³»¿ë (English Abstract) |
The purpose of this study is to deliver both market-practical and civil-centric political implication for sharing economy by investigating the nature of consumer-adoption for car-sharing service. With the global interest and market proliferation of the sharing economy, various service models for sharing idle resources have also been released in Korea. Particularly, in case of car sharing service, public - private partnership projects are spreading rapidly in various local governments including Seoul, along with the growing demand for alternative transportation system centering on the urban area. This study conducted an empirical study on the process of accepting the car sharing service by analyzing the data collected from users of the car sharing service "Sharing Car(Nanum Car)¡° of Seoul Metropolitan Government. A survey was conducted on 281 users in their twenties who are in the age of main use among the experienced users of the ¡±Sharing Car(NaNum)¡° residing in Seoul. The result of analysis on the relationship between these users' perceived value and intention to use the vehicle sharing service would provide implications for establishing consumer(citizen)–centeric policies as well as market implications.
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Å°¿öµå(Keyword) |
Â÷·®°øÀ¯¼ºñ½º
°øÀ¯°æÁ¦
°¡Ä¡¼ö¿ë¸ðµ¨
³ª´®Ä«
¸Å°³È¿°ú
Car Sharing Service
Sharing Economy
Value Adoption Model
Nanum Car
Mediating Effect
Â÷·®°øÀ¯¼ºñ½º
°øÀ¯°æÁ¦
°¡Ä¡¼ö¿ë¸ðµ¨
³ª´®Ä«
¸Å°³È¿°ú
Car Sharing Service
Sharing Economy
Value Adoption Model
Nanum Car
Mediating Effect
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ÆÄÀÏ÷ºÎ |
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